Anyone that gets a lot of email is familiar with the standard “I hope you’re law well” and its related family members of phrases. The the email indistinguishable of tiny talk. And also like little talk, this phrase can obtain a small repetitive if you find yourself relying ~ above it also often.

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As one entrepreneur, editor, and PR professional, I estimate that I’ve sent out at least 73,000 service emails over the previous twenty years. (A fairly conservative estimate, in ~ that.) i’ve seen plenty of an “I hope you’re act well” cross my inbox. I’ve sent out a few, as well (we every do, native time come time!). Right here are my 5 favorite options to the common greeting.

1 Nothing at all

The email app Boomerang carried out a data study and also found that emails in between seventy-five and one hundreds words in length had actually the best an answer rates. Back the solution rate reduced slowly after that, talk to any type of busy person and they’ll tell you they like emails that are brief and also get directly to the point. Display that you worth the recipient’s time by obtaining down to business right from the start.

2 something personal

In my work-related as an editor, i’ve had people follow me top top Twitter or Facebook, commenting on and also sharing every write-up I publish. And, simply when ns think i have somehow earned a fan, I’ll get a letter native them questioning me to expropriate a guest blog short article or perform some type of cross-promotional content swap. I need to admit, ns admire your dedication to obtaining to know me, also if that comes through an ulterior motive. And if they pitch something that reflects the understanding they’ve gained about my style and the subject I treatment about, it’s an ext likely to be something I have the right to use.

If you’re creating a high-stakes email that needs to gain results, it never harms to perform your homework. Friend don’t need to stalk who on social media, however doing a little research deserve to go a long way. Include a sentence or 2 at the opened of your email to show you’re acquainted with the recipient’s work, favor this:


I read your article about in critical week. You hit the pond on the head as soon as you stated . . .

There are a couple of caveats here. First, don’t use a personalized opener uneven it actually relates come the subject you’re writing about. It would be awkward come congratulate who on the publishing of their recent novel if girlfriend were creating to market them a deal on life insurance. (Unless maybe they write murder mysteries. There might be a hook there.) and also also, don’t make your article too personal. Speak you read an post is one thing, yet mentioning the beach vacation photos you experienced on Instagram will come off as creepy.

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3 “I understand you’re swamped, so I’ll it is in brief.”

I love this opener. It, and also the variety of paragraphs in the email I see prior to me, tells me that the sender worths my time and also made an effort to save things short and also sweet.

There’s just one ascendancy with this opener—if you’re walking to use it, you’d better actually be brief. Don’t promise to save it brief and then walk on for paragraph after paragraph. The sender might wonder whether you actually understand the an interpretation of brief.

4 “We met in ~ ______.”

If you’ve met the recipient before, that never hurts to speak so. Probably you linked briefly in ~ a conference. Also if the recipient appears unlikely come remember, the fact that friend did remember walk a long way toward creating a rapport.

Once again, this technique works best if her previous conference is appropriate to the topic at hand. If you met in ~ a conference and exchanged words about marketing strategies, and also you’re emailing currently to ask the recipient to testimonial your new app because that marketers, you’re connecting the ideal dots. That won’t it is in the case, however, if you’ve only bumped into each various other in a coffee shop and exchanged some little talk about the weather.

5 A little of small talk

If you really think a little talk opener fits her audience best, give it a whirl. However if you’re in search of an alternate to “I hope every is well,” or “I hope you’re doing well,” think about something a little an ext personal:


How space things in new York? i hope you’re maintaining cool during the warmth wave.

The much more familiar you space with the recipient, also if you know each other only through email exchanges, the far better this works.

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In my opinion, the many important dominion of email interaction is this: don’t pressure it. If she trying too difficult to be personable or clever, her recipient will practically always see through your attempts. As soon as I compose an email, even if it’s because that a fixed emailing campaign, I’m constantly thinking of my intended recipient and their persona. I laugh as I write (seriously, it’s a tiny creepy) and also write as though I’m having a face-to-face conversation v them.