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Actor Jeremy Renner Lends His Voice and also Character come a brand-new Ram truck Brand movie "Make certain of It" Launching Today across Digital and also Social Channels

AUBURN HILLS, Mich., Jan. 31, 2019 / --

The long-form spot "Make sure of It" is the third in a series of "Next Generation" films from the ram Truck brand Renner will certainly voice the brand-new Ram van brand project "Lead or be Led" rolling the end this February

Actor Jeremy Renner lends his voice and character come a brand-new Ram van Brand movie “Make certain of It” launching across digital and also social channels

The video clip opens on the face of a young girl as the voice of a father recites his hope because that his daughter"s future, exactly how through her very own strength and courage, she will shape the world roughly her, and also the positive outlook he has for her unlimited possibility. The father then optimistically pledges, "I"m gonna make certain of it," revealing the voice come be actor Jeremy Renner, sit in a ram 1500 looking in the rearview mirror proudly at the young girl in the back seat. The spot continues with the tagline "Make the following Generation also Better. That"s our Job" together a arsenal is displayed of mothers, fathers, sons and also daughters that Ram has featured in their films over the years to remind world how vital this duty is to all of us. 

"As the father of a young daughter, the strong message in this film really spoke to mine heart," stated Jeremy Renner. "I think this movie is an inspiration as I work every day come instill the same values of confidence, courage and also kindness in my daughter."

"We space grateful to Jeremy because that lending his voice come our upcoming lamb brand campaign," claimed Olivier Francois, cook Marketing Officer, FCA. "In return, we room proud to leverage our platforms during the big Game to showcase a message that is dear come his heart and also reflects our shared values."

"Make sure of It" is the third collaborative project between the ram brand and also director Jaci Judelson. Judelson likewise directed the brand"s visually stunning, gritty and also winner that the #Femvertising compensation from SheMedia 2015 campaign "The courage is currently Inside," saluting the personality of strong women who have met and overcome many difficulties on the roadway to achieving their goals. Judelson also directed the lamb brand"s 30-second clues "The Pack," transporting the same article of management with a more light-hearted approach. In the video, a lone lamb breaks cost-free from the pack and makes its way to the height of the hill and takes a management position sitting under by the dog, send the message: "The ones with the guts to stand apart – sign up with a organization of your own."

"It"s been an respect to direct this film with such a potent and also positive message, at a time wherein encouraging young women and also girls to be unstoppable is essential," claimed Judelson. "As a mom of boys, ns am proud come be part of this "Next Generation" series that speaks to every kids and also the strength of parenthood." 

"Make certain of It" is the third in a series of value-based "Next Generation" movies from the lamb Truck brand. The very first spot, "School Talk," which debuted as part of 2018 Father"s day observance, reinforces the prominence of fatherhood and also instilling enduring worths in our children. The 2nd spot, "Thanksgiving Grace," honors these values again, through the focus on being thankful because that those in our stays who enable us to perform what is right. It aired this past November (2018)

In addition to "Make certain of It," Renner will certainly voice the brand-new Ram van brand campaign "Lead or be Led" rolling the end this February.

The ram Truck brand"s "Make sure of It" was created in partnership v Doner. The "Next Generation" campaign was created in cooperation with Austin, Texas-based GSDM.

About ram Truck BrandIn 2009, the ram Truck brand released as a stand-alone division, concentrated on conference the needs of van buyers and also delivering benchmark-quality vehicles.

That emphasis leads ram to architecture the industry"s most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.

With a complete lineup of trucks, consisting of ProMaster and also ProMaster City vans, the lamb brand builds van that acquire the tough work done and also families where they must go. Indigenous the no-compromise ram 1500 that specifies the future the pickup trucks with innovative design, the highest quality materials and also class-exclusive technology, to the Ram heavy Duty which combines the capacity to out-power, out-tow and out-haul every solitary competitor through the segment"s many comfortable ride and also handling, ram is cursed to product leadership.

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Ram proceeds to outperform the competition and sets the benchmarks for:

Most powerful: 1,000 lb.-ft that torque v Cummins Turbo Diesel greatest towing capacity: 35,100 lbs. V Ram 3500 heaviest payloads: 7,680 lbs. Through Ram 3500 most luxurious: Ram limited with genuine wood, genuine leather and 12-inch Uconnect touchscreen best ride and handling with exclusive connect coil rear and also auto-level waiting suspensions many interior space with ram Mega Cab Most capable full-size off-road pickup – ram Power Wagon greatest owner loyalty of any half-ton pickup over the critical 30 years, Ram has actually the highest percentage that pickups quiet on the road

Giving maximum effort all day, every day with confidence, the lamb Truck lineup measures forward through the full pressure of contemporary capability providing confidence-inspiring features and also class-exclusive car safety.